Still Locally Owned and Family Operated!

In July of 1991 my father, Andy, brother, Dana, and myself decided to go into business for ourselves. We all had good jobs at the time and were happy, for the most part, but the pull to be in business for ourselves was something we all felt we could do.

We had an opportunity to purchase a company called WK Donkin Tire ltd. It was a small local company selling tires and wheel alignments. The Donkins, who owned the company, had been operating locally for 20-25 years. If you think about it, there has been a continuously operating business in this location for over 50 years. Not bad eh? Who says you can’t make it in small business?

Almost immediately after opening we needed to expand into automotive repairs. My background at that time was in auto service, my father was an auto parts specialist and my brother was a journeyman automotive technician. The transition to automotive repairs was a very natural fit for us.

In 1996, we decided to expand into the powersport business; namely, snowmobiles. We were all avid riders as it was a family, winter sport, and so we included a line of Arctic Cat snowmobiles to our merchandise selection. We are currently one the longest running Arctic Cat dealers in Atlantic Canada.

Two years later Arctic Cat introduced an ATV to the market place. In our first year we sold only one or two ATVs. It was a very small and gradual start.

By 2003 we were running out room for our products. Our small facility was at capacity even after several expansions over the 12 years. We purchased a piece of property located at 2 Prince Arthur Street and built a 3200 square foot retail store to help us expand our product lines to our clientele. Since then we have expanded our products to include Suzuki ATVs and motorcycles, Toro, Ariens, Gravely and Echo lawn and garden power equipment. It was at this time we changed our name to Moore Automotive & Recreation ltd. A few years later we improved the name again to our current moniker, Moore Automotive Recreation Store (M.A.R.S.).

Today we are Cumberland and Westmorlands counties largest powersport super store. We are a multi-level, Arctic Cat Master certified facility and Nova Scotia’s longest running Arctic Cat Dealer  and Atlantic Canada’s  largest volume Suzuki  dealer.

James Moore